SoMe just like a good G&T…

Let’s talk about frequency of social media posts. Initially, you need to decide what’s right for you, how often are you wanting to show up? 2 times a week? More? Set a realistic goal…consistency is what we are trying to achieve here. (Facebook likes this)

I like to compare frequency to a good Gin and Tonic. (Trust me!)

The gin: A well-constructed post with a clear objective (relationship building, sales, company focus) accompanied by some attention grabbing photos or video with all the twiddly bits of tagging pages and checking in at locations.

The tonic: Posting it at the right time. Using the right hashtags to ensure engagement and reach.

Perfect! It’s punchy, it’s grabbed attention and all your work can be enjoyed. But what if you add more…let’s say you add more tonic and dilute our perfect G&T (criminal!)

When you have a sporadic approach to social media or more commonly, have too many team members with access, you end up with lots of random posts, no clear message and too much of one objective.

We still need to be reactive and there will always be content that is last minute but try and keep the majority strong and punchy…just like a good gin and tonic, don’t dilute your message!!