Should I be on all social media platforms?

With so many options out there, it’s hard to know what social media platforms are the right ones for your business. The simple answer is that no, you don’t need to be on all social media platforms as a business. It is best to put your efforts and time into platforms where your target audience are active and where you can be consistent with your presence.

Start out be defining your goals when it comes to your presence on social media, is it for building relationships and brand awareness and/or to generate leads and direct traffic to your website. Personally, I think a rounded approach to social media is important, ensuring that you are producing content that builds brand awareness and relationships with your audience, but also has a showering of sales-focussed content to help showcase stock and what you offer.

The next and most important factor to consider when you are deciding on your platforms is your access to content and your resources. Do you have the time as a company to put into multiple platforms? If you begin a TikTok account for example, but you have only posted once in the last 4 weeks, this isn’t the right platform for you. You need to be showing up consistently and engaging with your audience.

Choose the platforms that you think will work for you and start generating your relevant content. There are a few tools you can use that can help with this, like social media management tools such as Meta Business Suite, Later, Hootsuite and create a social media calendar so you have a structure to work to.

There is nothing wrong with not being on all platforms, just find what works for you and do it well.