Marketing and Sales – the synergy that should get you results!

In an ideal world, your Marketing and Sales teams will be communicating with each other consistently to achieve results. But, as we all know in a busy small-medium sized business, sometimes this falls by the wayside. 

Ultimately your marketing department is building the awareness of your brand and your products within the marketplace, attracting customers to you. Then your savvy sales team are responsible for converting these customers into buyers!

Your marketing department need the knowledge of your sales team to know what’s happening on the ‘front line’ and what’s going on in the market. Then they can tailor the marketing activities to support these trends and drive customers. This is why monthly sales and marketing meetings are a must, as well as a free line of communication with teams on a day-to-day basis being essential.

For example, your sales team are experiencing consistent setbacks due to customers being worried about the cost of winter feed on the farm. How do we combat this? The marketing team can then work to create a campaign that could promote delayed payment plans and preferrable financing offers to assist with the sale and put the farmer at ease.

This quick thinking and reactive marketing is key to staying ahead of your competitors and instilling a good relationship with the customer.