Is your brand recognisable?

When you are flicking through a magazine and see an advert for Apple or McDonalds, you know straight away who it is without necessarily seeing their logo. Branding is so much more than just a logo; this is just a starting point in your journey to consistent branding. 

As a business you will undoubtedly have a logo but have you defined a colour palette? Do you have a particular font that you use? Do you have consistent header and footer designs in your materials? These simple starting points will allow your customers to begin to recognise any marketing touch points that you create and use. 

Whether it is a print advertisement or a digitally designed advert, try and keep your look consistent to create a unified experience for existing and potential customers. There are some great platforms that you can use to start creating, such as Canva which can be used on their free account or pay monthly for access to more features, this platform is a great place to start and super easy to use. Adobe Photoshop which can be paid for monthly, this may require more experience but there are also lots of online tutorials to help get you started. 

In a world full of competition, ensuring that your brand is instantly recognisable will mean a higher chance that your ideal customers will start to notice you and stop to look at your marketing messages. 

Making the moves to your very own brand guidelines doesn’t have to mean investing in an expensive branding package, you can simply start today. Answer the questions that I wrote above, define your look and your brand feel. Then simply ensure that it is implemented across your marketing. Why not create a document simply detailing your branding guidelines; the fonts, the colour palette etc. and share it with your team to ensure everyone is on the same page. 

Be the Apple in your industry. What are you waiting for?